Privacy policy
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to identify you personally.
1.2 The data controller for processing on this website in accordance with the General Data Protection Regulation (GDPR) is bruchsteinplatten.de - SL Schwedt Logistik GmbH, Gewerbepark-Meyenburg 1, 16303 Schwedt, Germany, Tel.: 03332 267078-27, Email: verkauf@bruchsteinplatten.de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, meaning you do not register or otherwise provide us with information, we only collect data that your browser transmits to the web server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you arrived at the page
- Used Browser
- Used operating system
- Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.
3) Hosting & Content Delivery Network
3.1 Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the servers of the provider. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transmission to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 AWS CloudFront
We use a content delivery network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
This service allows us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
3.3 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
4) Cookies
To make your visit to our website attractive and to enable the use of certain features, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the cookie settings overview of your web browser.
If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for specific cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contact
5.1 Shopify Inbox
This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, as it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in effectively serving our website visitors.
The data you have provided will be deleted, subject to any conflicting legal retention periods, once the matter in question has been conclusively resolved.
In addition, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated using cookies, which, however, do not serve to identify you personally and are not merged with other datasets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by adjusting your browser settings. However, this may limit the functionality of our website in this case.
You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
5.2 In the context of contacting us (e.g., via contact form or email), personal data will be processed – solely for the purpose of handling and responding to your request and only to the extent necessary for that purpose.
The legal basis for processing this data is our legitimate interest in addressing your concern in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that there are no legal retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary when you provide us with this information during the opening of a customer account. The data required for account opening can be foand in the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above-mentioned address of the responsible party. After the deletion of your customer account, your data will be deleted, provided that all contracts concluded in this regard have been fully settled, no legal retention periods are opposed, and we have no legitimate interest in further storage.
7) Use of customer data for direct advertising
7.1 Sign up for our email newsletter
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter after you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time. The data we collect during the newsletter registration is used strictly for its intended purpose.
You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve any further data use that is legally permitted and of which we inform you in this statement.
7.2 Shopify Email
The shipping of our email newsletters is carried out by this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided during the newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR to this provider, so that they can handle the newsletter distribution on our behalf.
Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have entered into a data processing agreement with the provider that protects the data of our site visitors and prohibits sharing with third parties.
In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
7.3 Shopping cart reminders via email
In the event that you abandon your shopping with us before completing your order, you have the option to receive a one-time reminder via email about the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called Double Opt-in procedure, which ensures that you will only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the provided email address.
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time. The data we collect during your registration for our email notification service will be used strictly for the intended purpose.
You can unsubscribe from the cart reminders at any time by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be promptly removed from our designated distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner that is legally permitted and of which we inform you in this statement.
8) Data processing for order processing
8.1 As far as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the order to personally inform you in accordance with our legal information obligations ander Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of communications regarding updates owed by us and will be processed by us only to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who assist us in whole or in part with the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 Transfer of personal data to shipping service providers
- DHL
As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future towards the responsible party mentioned above or towards the provider.
8.3 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing will be done through the "Apple Pay" feature of your device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay." Apple Pay uses security features that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you will need to enter a code that you have previously set, as well as verify using the "Face ID" or "Touch ID" feature of your device.
For the purpose of payment processing, the information you provide during the ordering process, along with the details of your order, is transmitted in encrypted form to Apple. Apple then re-encrypts this data with a developer-specific key before sending the data to the payment service provider of the payment card stored in Apple Pay for processing the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been completed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, as well as an indication of whether the transaction was successfully completed. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/en-de/HT203027
- Klarna
On this website, one or more online payment methods from the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
When selecting a payment method from the provider where you pay in advance (such as credit card payment), your payment information provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared in accordance with Art. 6 para. 1 lit. b GDPR. The sharing of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where the provider advances payment (such as invoice or installment purchase or direct debit), you will also be asked to provide certain personal information during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, information about an alternative payment method).
In order to protect our legitimate interest in assessing the creditworthiness of our customers, this data will be forwarded to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. The provider checks, based on the personal data you provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted in terms of payment and/or default risk.
In the decision-making process for the application review, in addition to internal provider criteria according to Art. 6 para. 1 lit. f GDPR, identity and credit information from the following credit agencies may also be included:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Paypal
On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
When selecting a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is carried out solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where we advance the payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, data for an alternative payment method) during the ordering process.
In such cases, to protect our legitimate interest in assessing your creditworthiness, we will forward this data to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. The provider will check, based on the personal data you provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you selected can be granted in terms of payment and/or default risk.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
On this website, one or more online payment methods from the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider where you pay in advance (such as credit card payment), your payment information provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared in accordance with Art. 6 para. 1 lit. b GDPR. The sharing of your data in this case is solely for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
9) Web analytics services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows for an analysis of your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies, which are small text files stored on your device that collect certain information. This information includes your IP address, which is truncated by Google to exclude the last digits in order to prevent direct personal identification.
The information is transmitted to servers of Google and processed there. This may also involve transmissions to Google LLC based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide additional services related to website usage and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics is not merged with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All of the processing described above, especially the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 will not take place during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and under https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can create statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, can analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
9.2 Google Tag Manager
This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
The Google Tag Manager provides a technical foundation for consolidating various web applications, including tracking and analytics services, and allows them to be calibrated, controlled, and linked to conditions through a unified user interface. The Google Tag Manager itself does not store information on user devices or read it. The service also does not perform independent data analyses. However, when a page is accessed, your IP address is transmitted to Google and may be stored there. It is also possible for data to be transmitted to servers of Google LLC in the USA.
This processing will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager will not occur during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ und https://policies.google.com/privacy?hl=de&gl=de
10) Retargeting/ Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
When a user clicks on an advertisement we have placed on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets.
This allows Meta, on the one hand, to identify the visitors of our online offering as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to show the Facebook and/or Instagram Ads we run only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products determined by the visited websites) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called "conversion tracking").
The collected data is anonymous to us, meaning it does not provide any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile, and Meta can use the data for its own advertising purposes.
All of the above-mentioned processes, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a server of Meta and stored there; in this context, it may also involve a transfer to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. Our aim is to show you ads that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad displayed by Google Ads. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive information that can personally identify users. As part of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC in the USA.
Details on the processes initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, especially the setting of cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ und https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11) Page functionalities
11.1 Facebook plugins
On our website, plugins from the social network of the following provider are used: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially disabled and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website that contains such plugins is accessed, no connection to the provider's servers is established yet.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser, and your page history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions performed through the plugins will also be published there and shown to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transmitted to the provider.
Data can also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.2 Instagram Plugins
On our website, plugins from the social network of the following provider are used: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially disabled and integrated into the page using a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website that contains such plugins is accessed, no connection to the provider's servers is established yet.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser, and your page history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions performed through the plugins will also be published there and shown to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transmitted to the provider.
Data can also be transferred: Meta Platforms Inc., USA
We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.3 Youtube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.
When the playback of embedded videos is initiated through the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not wish for this association with your account, you must log out before pressing the play button.
All of the aforementioned processes, especially the setting of cookies for reading information on the device used, only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the consent granted at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
11.4 Trusted Shops Trustbadge
On our website, graphic elements from the following provider are integrated to display external customer reviews and/or an externally awarded quality seal: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the servers of the provider to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the optimal marketing of our offerings and the appealing design of our online presence.
In the case of an online order with us, further processing may occur.
Depending on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order amount, order number, and possibly purchased product) as well as your email address will be transmitted encrypted to the provider via the Trustbadge after completing an order, in order to verify an existing registration for the provider's services (especially the "Buyer Protection") and, if necessary, to enable a new registration.
In the event of an existing registration being identified or in the case of a new registration with the provider for its services (especially buyer protection), your order information (order amount, order number, purchased product) as well as your email address will be transmitted to the provider based on the contractual agreement with the provider in accordance with Art. 6 para. 1 lit. b GDPR and will be further processed by them to provide the services (especially buyer protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The agreement on joint responsibility can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
11.5 Google Maps
This website uses an online mapping service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, our location will be shown to you, making it easier to find your way here.
When you access the subpages that include the Google Maps map, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account that you are logged into or whether an account exists. If you are logged into Google, your data is directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates this data.
The collection, storage, and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree with the future transmission of your data to Google in the context of using Google Maps, there is also the option to completely disable the Google Maps web service by turning off JavaScript in your browser. Google Maps and thus the map display on this website cannot be used then.
As far as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned option for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
11.6 Google Web Fonts
This page uses web fonts from the following provider for a consistent display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of contacting the font provider will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users upon page access in the form of an interactive user interface, where consents for specific cookies and/or cookie-based applications can be granted by checking boxes. With the use of this tool, all cookies/services that require consent are only loaded when the respective user has granted the corresponding consents by checking the boxes. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
In individual cases, if the processing of personal data (such as the IP address) is necessary for the purpose of storing, assigning, or logging cookie settings, this is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our online presence.
Another legal basis for processing is also Article 6(1)(c) GDPR. As the data controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
If necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 The applicable data protection law grants you the following rights as a data subject regarding the processing of your personal data (rights to information and intervention), with reference to the respective legal basis for the conditions of exercise:
- Right of access according to Art. 15 GDPR;
- Right to rectification according to Art. 16 GDPR;
- Right to deletion according to Art. 17 GDPR;
- Right to restriction of processing according to Art. 18 GDPR;
- Right to information according to Art. 19 GDPR;
- Right to data portability according to Art. 20 GDPR;
- Right of withdrawal of granted consents according to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT OF WITHDRAWAL
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERWHELMING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTABLE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and - if applicable - additionally by the respective statutory retention period (e.g. commercial and tax retention periods).
When processing personal data based on explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the affected data will be stored until you revoke your consent.
If there are statutory retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods expire, provided that it is no longer necessary for the fulfillment of the contract or the initiation of a contract and/or we have no legitimate interest in further storage.
When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object according to Art. 21 para. 2 GDPR.
Unless otherwise stated in the additional information of this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.