Privacy policy
1) Introduction and contact details of the responsible party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data by which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is bruchsteinplatten.de - SL Schwedt Logistik GmbH, Gewerbepark-Meyenburg 1, 16303 Schwedt, Germany, Tel.: 03332 267078-27, E-Mail: verkauf@bruchsteinplatten.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, that is, if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the moment of access
- Amount of data sent in bytes
- Source/reference from which you arrived at the page
- Used browser
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser's address bar.
3) Hosting & Content Delivery Network
3.1 Shopify
For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
3.2 AWS-CloudFront
We use a content delivery network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA
This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
3.3 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
4) Cookies
To make your visit to our website attractive and to enable the use of certain features, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow site settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.
You can set your browser to notify you about the setting of cookies and decide individually whether to accept them, or to exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be limited.
5) Contact
5.1 Shopify Inbox
This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to any statutory retention periods to the contrary, once the matter in question has been conclusively resolved.
Additionally, further information may be collected and evaluated for the purpose of creating pseudonymized usage profiles using cookies, which, however, does not serve your personal identification and is not merged with other data sets. If this information is related to a person, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by adjusting the appropriate browser settings. However, in this case, the functionality of our website may be limited.
You may object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
5.2 As part of contacting us (e.g., via contact form or email), personal data will be processed solely for the purpose of handling and responding to your inquiry and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for account creation can be found in the input fields of the corresponding form on our website.
letion of your customer account is possible at any time and can be requested by sending a message to the above-mentioned address of the responsible party. After your customer account has been deleted, your data will be erased, provided that all contracts concluded via the account have been fully processed, there are no statutory retention periods to the contrary, and we have no legitimate interest in continued storage.
7) Use of customer data for direct advertising
7.1 Sign up for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this process, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect during newsletter registration will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After you have unsubscribed, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
7.2 Shopify Email
Our email newsletters are sent via the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provided when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can handle the newsletter distribution on our behalf.
Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical performance analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the contents of the newsletter. In this process, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets.
You can withdraw your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
7.3 Cart reminders by email
If you abandon your purchase with us before completing the order, you have the option to receive a one-time reminder of the contents of your virtual shopping cart via email.
The only mandatory information required to send this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In this process, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect during registration for our email notification service will be used strictly for the intended purpose.
You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After you have unsubscribed, your email address will be promptly removed from our dedicated distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
8) Data processing for order handling
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be transmitted to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who assist us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 Disclosure of personal data to shipping service providers
- DHL
As a transport service provider, we use the following company: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will forward your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent for this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we will only forward the recipient's name and delivery address to the provider. The data will only be shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the above-mentioned controller or from the provider.
8.3 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing will be carried out via the "Apple Pay" function on your device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay." Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code previously set by you and verify using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with details about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is forwarded to the payment service provider of the payment card stored in Apple Pay for the execution of the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and an indication of whether the transaction was successfully completed. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate through an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/en-en/HT203027
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be shared exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where the provider makes an advance payment (such as invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, information about an alternative payment method).
In order to protect our legitimate interest in determining the creditworthiness of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment option you have selected can be granted with regard to payment and/or default risks.
For the decision within the scope of the application review, in addition to provider-internal criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be taken into account:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the proper execution of payment transactions under the contract.
- Paypal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires you to pay in advance, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be shared exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, information about an alternative payment method).
In such cases, in order to protect our legitimate interest in determining your creditworthiness, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider will check, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the proper execution of payment transactions under the contract.
- Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will be shared exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
9) Web analysis services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, Google Analytics 4 sets cookies when you visit the website, which are stored as small text files on your device and collect certain information. This information also includes your IP address, which, however, is truncated by Google by the last digits to prevent direct personal identification.
The information is transmitted to Google servers and further processed there. This may also involve transfers to Google LLC based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other data from Google. The data collected through the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites
mographic characteristics
Google Analytics 4 uses the special "demographic characteristics" feature and can generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
9.2 Google Tag Manager
This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. Nor does the service perform independent data analyses. However, when a page is accessed, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. Transmission to servers of Google LLC. in the USA is also possible.
This processing will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=de
10) Retargeting/Remarketing and Conversion Tracking
10.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after the redirection by means of a cookie set by our linked page itself.
This enables Meta, on the one hand, to define the visitors of our online offering as a target group for displaying advertisements (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to those users who have shown an interest in our online offering or who possess certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "conversion tracking").
The data collected is anonymous for us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, making it possible to link it to the respective user profile, and Meta may use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a server of Meta and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
10.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). With regard to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users. In the context of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
tails on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11) Page functionalities
11.1 Facebook plugins
Plugins from the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
To enhance the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers yet.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the enabled plugin by clicking on it again. However, the withdrawal does not affect the data that has already been transmitted to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.2 Instagram plugins
Plugins of the social network from the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers yet.
Only when you activate the plugins and thereby give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR, does your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the enabled plugin by clicking on it again. However, the withdrawal does not affect the data that has already been transmitted to the provider.
Data may also be transferred: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.3 Youtube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. In this process, certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want this association with your account, you must log out before activating the playback button.
All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the consent you have given at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
11.4 Trusted Shops Trustbadge
Graphic elements from the following provider are integrated on our website to display external customer reviews and/or an externally awarded quality seal: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany
When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to properly load the elements. In this process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
In the case of an online order with us, further processing may take place.
Thus, depending on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order amount, order number, and, if applicable, purchased product) as well as your email address will be encrypted and transmitted to the provider via the Trustbadge after completion of an order, in order to verify an existing registration for the provider's services (in particular the "Buyer Protection") and, if necessary, to enable a new registration.
In the event of an existing registration being identified or in the case of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) as well as your email address will be transmitted to the provider and further processed by them on the basis of the contractual agreement with the provider in accordance with Art. 6 para. 1 lit. b GDPR, in order to provide the services (in particular buyer protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The contract on joint responsibility can be viewed here: https://help.etrusted.com/hc/en/articles/23970817960082
11.5 Google Maps
This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, our location will be shown to you and any possible directions will be made easier.
As soon as you access the subpages in which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to and stored on Google servers; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish this association with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.
The collection, storage, and analysis are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, in which case you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of using Google Maps, you also have the option to completely deactivate the Google Maps web service by disabling the JavaScript application in your browser. Google Maps and thus the map display on this website can then no longer be used.
Where legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, please follow the objection procedure described above.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/
11.6 Google Web Fonts
This page uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the provider of the fonts will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/
12) Tools and Miscellaneous
Cookie consent tool
This website uses a so-called "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is presented to users when they access the site in the form of an interactive user interface, where consents for certain cookies and/or cookie-based applications can be granted by ticking checkboxes. In this process, all cookies/services requiring consent are only loaded if the respective user has given the corresponding consent by ticking the checkbox. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, the processing of personal data (such as the IP address) occurs for the purpose of storing, assigning, or logging cookie settings, this is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are under the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
You can find more information about the operator and the configuration options of the cookie consent tool directly in the corresponding user interface on our website.
13) Rights of the data subject
13.1 The applicable data protection law grants you the following rights as a data subject (rights to information and intervention) with respect to the processing of your personal data by the controller, whereby the respective conditions for exercising these rights are referenced to the cited legal basis:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw granted consents pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—if applicable—additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the relevant data will be stored until you revoke your consent.
If there are statutory retention periods for data processed within the scope of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, such data will be routinely deleted after the retention periods have expired, provided they are no longer required for the fulfillment or initiation of the contract and/or there is no legitimate interest on our part in continued storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.
Unless otherwise specified in the other information of this statement regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
